On March 25th, you can hear what they told us.
Everybody's talking about it - and talking via it. But what does social media mean to pharmaceutical marketing? And how can you use it to your advantage?
Find out at ThinkDigital 2010. It's the first annual survey of attitudes to social media by physicians, patients and consumers in Europe - and a look at how social media can benefit your digital marketing strategy.
It's aimed at pharmaceutical brand managers, communication managers and marketers who are looking at the best ways to embrace social media within their organisations.
There are two parts to the day. During the morning, we reveal the results of research carried out among 1,000 European physicians, patients and consumers about their attitudes to social media.
You'll learn about social media's role in education, the potential of online services, how PCPs use social media to share expertise with peers - and the sites professionals most recommend to patients and carers. Complementing this is research on how consumers perceive online resources and PCP recommendations. You'll also hear directly from patient groups themselves.
And then it's over to you: in the afternoon, we've lined up some dynamic panel discussions designed to help you get the most out of your social media marketing strategy.