David Kramer | Chief Executive Officer, Digitas Health
David is a new media entrepreneur who has spent his entire career in creative marketing services. In 1990 he co-founded Medical Broadcasting Company (MBC), a successful US digital marketing and communications agency. MBC was acquired by Digitas in 2006 and became Digitas Health after Digitas was acquired by the Publicis Groupe in 2007. The agency has grown exponentially in the US and begun to serve clients globally from offices in the UK. Recognised as the leading healthcare agency that is digital at its core, Digitas Health has won 14 new client brands over the past 12 months, and was voted Medical Marketing & Media magazine's 2009 Agency of the Year. David often advises senior management in the pharmaceutical industry, specifically around the use of digital as a transformational strategy in selling and marketing.
Victoria Couchman | Divisional Director, Kantar Health
Victoria has 12 years experience in international pharmaceutical market research-nine of which have been spent at Kantar Health (formerly TNS Healthcare). She has wide-ranging experience in healthcare research across many therapy areas and stakeholders. Victoria was involved in aspects of the research presented at ThinkDigital2010, so you can look forward to more of her enjoyable and insightful findings about how social media is affecting health care.
June Dawson | Managing Director, Digitas Health London
June moved from Ogilvy Healthworld to found Digitas Health UK last summer. She's responsible for growing existing global client relationships in Europe, as well as driving new business. Digitas Health is the only digital-focused, full-service agency with reach into the two fastest growing pharma marketplaces, Europe and the U.S. At Ogilvy, June was the London Digital Business Director. In this role, she amassed - and she has brought with her to Digitas Health - more than a decade of pharmaceutical interactive marketing experience, including integrated communications, PR, and journalism. In addition, Digitas Health benefits from her years of experience leading marketing efforts for many of the world's leading pharmaceutical brands.
Bruce Grant | SVP, Business Strategy, Digitas Health
Bruce has over three decades of experience in pharmaceutical promotion, medical education, digital media design and production and strategic e-marketing. Before joining Digitas Health he was Managing Director of the pharma consulting firm eStrategies and, before that, Director of Innovation at Frontier Media Group, where he was a founder of its pharma practice. Bruce has also been a copywriter and creative strategist at many leading agencies. His past and present clients include Abbott, AstraZeneca, Bristol-Myers Squibb, Cephalon, Genentech, GlaxoSmithKline, Johnson & Johnson, Eli Lilly, Merck, Novartis, Pfizer, Roche, Sanofi-Aventis, Schering-Plough, and Wyeth. A frequent speaker and author on pharmaceutical marketing issues and industry trends, Bruce was one of only two individuals called to testify at both FDA digital media hearings.
Matthew Trewhella | Developer Advocate, Google UK
Matthew (aka Chewy) has been at Google UK for four years. He's a developer advocate, which means he spends most of his time patiently explaining technical concepts to people without technical backgrounds. Chewy is particularly knowledgeable about the Google Application Processing Interfaces (APIs) and Webmaster programs. Before joining Google, Chewy spent 10 years working for various companies managing, among other things, databases, data storage and backup, payment systems, and system administration. He has a Bachelor of Engineering (BEng) in Software Engineering.
Drew Olanoff | Global Envoy, Lance Armstrong Foundation and Founder of www.blamedrewscancer.com
In June 2009 Drew was diagnosed with Hodgkins Lymphoma, and established Blame Drew's Cancer, a site and Twitter feed that asks you to blame everything that goes wrong in your life, on Drew's cancer. This fundraising vehicle has netted more than $1 million for cancer research. Drew has been consulting in various forms of media on the internet since 1996 and has a love for content generated by people. He is one of the hosts of the "Best Damn Tech Show, Period" podcast, one half of the team behind the show "scriggity," and is known best for projects such as Gmail4Troops and BlogAbroad. His success has come with his understanding of social networking and getting the word out about his projects using blogs, podcasts, and videos via 'grassroots' means. From a short internship at Digital City Philadelphia (AOL) to working with colleges and universities (EDU), Drew's enthusiasm about the Internet is his driving force.
Terry Gault | Founder, diabetes-support.org.uk
Terry Gault was born and educated in Northern Ireland and moved to England in the late 1980s. He's enjoyed a successful career in journalism, including roles as the chief sub-editor of The Engineer and Money Week. After going freelance in the mid-1990s, Terry worked as a sub-editor on The Sunday Times and The Independent. During this time he became involved with the Internet, building and managing numerous websites alongside his journalism career. After being diagnosed with Type 1 Diabetes, he co-founded the diabetes-support.org.uk forum in 2008. He is also a patient-representative on NHS Croydon's Diabetes Network
Dr. Jean-Philippe Rivière | Directeur Médical at Doctissimo.com
Dr. Jean-Philippe Rivière is the Directeur Médical at Doctissimo and a vociferous author of health content for this popular community site that now has over two million members. Doctissimo is the largest French online healthcare portal and social network and Jean-Philippe will share the secrets of its success with us. Its forum drives enormous traffic and it has recently introduced two new social media features: a Netvibes widget and an iPhone app that allows users to connect whilst on the go. It also has an active fan base of 1,000 on Facebook.
Robin Dunbar | Professor of Evolutionary Anthropology, University of Oxford
Robin graduated from the University of Oxford in 1969 with Bachelors of Science degrees in Psychology and Philosophy. He later earned a Ph.D. in Psychology from the University of Bristol in 1974. He is Professor of Evolutionary Anthropology, Director of the Institute of Cognitive and Evolutionary Anthropology, and a Fellow at Magdalen College. In addition, he was elected a Fellow of the British Academy in 1998. His principal research interest is the evolution of sociality, with a specific focus on humans, nonhuman primates, and ungulates.
David Parfect | Group Head of Agency Sales at Facebook UK
David is a senior member of Facebook UK's management team. He has been with the company since it launched and has watched the escalation of social media acceptance within the health care sector. The size of Facebook provides a unique platform for helping network support groups, patients, and caregivers share information and experiences. David will share his insights on Facebook demographics, how brands have successfully harnessed Facebook tools, and how Facebook is being used to strengthen connections across patient and caregiver groups through trust and impartiality.
Dr. Sabreena Malik | Clinical Editor, doc2doc
Dr Sabreena Malik graduated from University of Leeds School of Medicine in 2003 and spent the next five years working in hospital medicine in Leeds. She is currently the clinical editor for doc2doc, BMJ Group's global online clinical community. Set up to improve the working lives of doctors by providing an independent place where doctors can talk freely, doc2doc currently has 23,000 members and 39 forums, comprising seven doctor-only clinical forums, five off-duty forums, seven BMJ forums and 20 community forums.
Joe Walsh | Senior Vice-President, Sermo Inc
Joe has an extensive background of providing innovative solutions to healthcare clients. With over 18 years of hands-on experience, Joe has helped companies make better marketing and new product planning decisions by creating tools that combined physician sentiment, payor acceptance and patient needs. Joe's unique background includes an MBA from Boston University as well as being a distinguished graduate from the US Air Force's Advanced Strategy School and FighterWeapons School.
Rishad Tobaccowala | Chief Strategy and Innovation Officer of VivaKi
Rishad is one of the most influential thinkers in the North American advertising industry. He has over 25 years marketing and strategy experience across a wide spectrum of clients and companies. Amongst other accolades, TIME magazine once dubbed him one of five 'Marketing Innovators' and he's also in Advertising Age's Interactive Hall of Fame. Rishad's also written for (or been featured in) a host of news outlets, includingWired, Business Week, Fortune, Fast Company, MSNBC and Slate.
ThinkDigital 2010: Understanding Social Media's Impact on Healthcare
25 March 2010
Charlotte Street Hotel, London, W1
| Time | Section |
|---|---|
| 9:00AM | Welcome David Kramer, CEO, Digitas Health |
| 9:10AM | Introduction to the research June Dawson, Managing Director, Digitas Health London |
| 9:20AM | Social Media in Healthcare, research findings Victoria Couchman, Director, Kantar Health |
| 9:50AM | Research relevance and next steps for Pharma Bruce Grant, Senior Vice President, Business Strategy, Digitas Health |
| 10:10AM | Q&A |
| 10:20AM | COFFEE BREAK |
| 10:40AM | Role of search in social media for health information seekers Mathew Trewhella, New Business Development Manager, Google UK |
| 11:00AM | The power of micro-blogging Drew Olanoff, Founder www.blamedrewscancer.com |
| 11:20AM | The value of online support groups Terry Gault, diabetes-support.org.uk |
| 11:40AM | The importance of localised communities Jean Philippe Rivière, Directeur Médical at Doctissimo.com |
| 12:00PM | Q&A |
| 12:10PM | LUNCH |
| 01:00PM | The anthropology of social communities and health Robin Dunbar, Professor of Evolutionary Anthropology, University of Oxford |
| 01:20PM | How is Facebook strengthen connections? David Parfect, Group Head of Agency Sales at Facebook UK |
| 01:40PM | The power of professional networks Dr Sabreena Malik, Founder of doc2doc.bmj.com |
| 02:00PM | Connecting with colleagues: The most priceless resource for any physician is other physicians Joe Walsh, SVP, Sermo Inc |
| 02:20PM | Q&A |
| 02:30PM | Summation. You came, you heard, you'll act! Rishad Tobaccowala, Chief Strategy and Innovation Officer of VivaKi |
| 02:45PM | CLOSE |